In this report, the second part of a two-part report on beer, Mintel takes an in-depth, market-centric view of the market. The consumer-centric view is covered in Mintel’s Beer: The Consumer—U.S., November 2010. The beer market faced numerous challenges in 2009, the recession being the key impediment to growth. Consumer demand for beer declined; dollar growth in the market came as brewers decided to increase prices despite ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities—a Market-centric View
Inspire Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Domestic Beer
Segment Performance—Imported Beer
Retail Channels
Retail Channels—Supermarkets
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Domestic beer—flavored malt beverages
Retail Channels—On-premise
Retail Channels—Off-premise
Retail Channels—Convenience Stores
Retail Channels—Liquor/Packaged Stores
Companies and Brands
Brand Share—Domestic Light Beer
Brand Share—Premium Beer
Brand Share—Popular Beer
Brand Share—Super-premium and Craft Beer
Brand Share—Ice Beer
Brand Share—Malt Liquor
Brand Share—Flavored Malt Beverages
Brand Share—Regular Imported Beer
Brand Share—Light Imported Beer
Brand Qualities
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Trade Associations
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How the market has performed in the last five years and the growth outlook for the next five years
