In this report, part one of a two-part report on US beer, Mintel takes an in-depth consumer-centric view of the market. The market-centric view is covered in Mintel’s Beer: The Market—U.S., December 2010. This report provides brewers and marketers with a glimpse into not only the consumption trends, but also consumer behavior and attitudes toward beer. The report seeks to help the reader develop new products and ...
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Insights and Opportunities—A Consumer-centric View
The Consumer—Beer vs. Other Alcoholic Beverages
Trends in Beer Usage, Volume Consumption
Gender Impact on Consumption and Choice of Brands
Impact of Age on Consumption and Choice of Brands
Impact of Household Income on Consumption and Brand Choice
Desired Beer Attributes and Packaging Preference
Preference for and Attitudes toward Domestic, Imported, and Craft Beer
Loyalty to Types and Brands of Beer
Beer Purchase Habits, Recession, and Frequency of Drinking Light Beer
Incidence of and Reasons for Drinking More or Less Beer
Choice of Retail Channels to Purchase Beer
Impact of Race and Hispanic Origin
Cluster Analysis—Domestic Beer
Cluster Analysis—Imported Beer
Custom Consumer Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Impact of Race/Hispanic Origin
Appendix—Trade Associations
|
Beer consumption trends among adults, discussed by type of beer—domestic regular, light/low-calorie, imported, microbrewed or craft, ice, low/no-alcohol beer; malt liquor and flavored alcoholic beverage trends are also covered
