The recession has impacted upon the shopping habits of more than five in ten adults. Buying soap, bath and shower products that are on special offer is top of the mind amongst just over a half of consumers. Almost four in ten consumers even go as far as stock piling products when they see an irresistible promotion on soap, bath and shower products.
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Use of Soap, Bath and Shower Products
The Consumer – Price Consumers Pay for Soap, Bath and Shower Products
The Consumer – Attributes Looked for in Soap, Bath and Shower Products
The Consumer – Attitudes Towards Soap, Bath and Shower Products
The Consumer – Impact of Recession on Shopping for Soap, Bath and Shower Products
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Use of Soap, Bath and Shower Products
Appendix – Price Consumers Pay for Soap, Bath and Shower Products
Appendix – Attributes Looked for I Soap, Bath and Shower Products
Appendix – Attitudes towards Soap, Bath and Shower Products
Appendix – Consumers – Impact of Recession on Shopping for Soap, Bath and Shower Products
Appendix – Target Groups
|
Those paying the most for their bath and shower products are more interested than average in green issues, such as choosing showers over baths due to being better for the environment, checking whether ingredients have been tested on animals, buying products with environmentally friendly packaging and buying natural and organic products.
