“The SBS (soap, bath and shower) market, once plagued by consumer reliance on price promotions and special offers, continues to fluctuate as consumers now trade down on daily essentials in order to treat themselves with more luxurious occasional-use items such as detox bath salts. In 2016 in-shower treatments present an opportunity for SBS products to cannibalise sales from other BPC (Beauty and Personal Care) categories, such as facial skincare and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Product Usage
Bathing Routines
Attitudes towards Bathing
Knowledge of Ingredients
Future Areas of Interest
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Brand Communication and Promotion
Launch Activity and Innovation
Market Share
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Key Players
13th September 2016
“Patents published this summer suggest that Google is working on creating smart tracking tools for the bathroom of the future. The designs include an ultrasonic bathtub, pressure sensing toilets, electricity and pressure sensing mats and colour recognising mirrors which can also track cardiovascular health as well as the nervous ... 
30th August 2016
“The mindfulness trend, encompassing activities such as meditation and colouring books, has become popular in recent years as adults look to ease the stress of modern life. The beauty industry has begun to draw inspiration from this trend for products and packaging.”
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Global water shortage could stall market growth
