“Lifestyle factors present long-term considerations for the soap, bath and shower market with bathing habits changing. A daily shower is becoming increasingly popular as consumers move away from time- and money consuming bathing, despite its relaxing appeal.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Frequency of Purchasing Soap, Bath and Shower Products
The Consumer – Desired Product Attributes
The Consumer – Shopping for Soap, Bath and Shower Products
The Consumer – Interest in Product Development
The Consumer – Usage Attitudes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – The Consumer - Frequency of Purchasing Soap, Bath and Shower Products
Appendix – The Consumer – Desired Product Attributes
Appendix – The Consumer – Shopping for Soap, Bath and Shower Products
Appendix – The Consumer – Interest in Product Development
Appendix – The Consumer – Usage Attitudes
23rd April 2014
“Incorrect use of anti-bacterial soap is not only making them ineffective but could fuel microbial resistance.”
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How are changing bathing habits impacting SBS products?
