Growth in value sales of household paper products slowed at the start of the recession in 2008, as consumers became more focused on price and turned more to own-label products and special offers. Since then, market growth has continued to be sluggish, but the big brands have managed to maintain their share of sales through plenty of new product launches and strong promotional support for their brands.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Market Segmentation
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Use of Toilet Tissue and Facial Tissues
Consumer Attitudes and Buying Behaviour – Toilet Tissue
Consumer Attitudes and Buying Behaviour – Kitchen Towels
Consumer Attitudes and Buying Behaviour – Facial Tissues
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
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Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Consumer – Use of Toilet Tissue and Facial Tissues
Appendix – Consumer Attitudes and Buying Behaviour – Toilet Tissue
Appendix – Consumer Attitudes and Buying Behaviour – Kitchen Towels
Appendix – Consumer Attitudes and Buying Behaviour – Facial Tissues
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Only one in ten main shoppers use moist toilet tissue and they account for just 2% of toilet tissue sales, but with personal hygiene high on the agenda and the population often on the move this sector of the market has growth potential.
