“The increasing popularity of the discount retail sector, in particular the expansion of the German chains Lidl and Aldi, has negatively impacted value sales of household paper products in recent years by driving down household spend on the category. Whilst the essential nature of products in this market means that consumers are likely to always be heavily influenced by price, further investment in NPD could breathe new life into the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage and Buying of Household Paper Products
Factors Considered when Buying Paper Products
Buying Decisions
Interest in Features and Benefits
Attitudes and Behaviours
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Brand Communication and Promotion
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
Appendix – Key Players
28th June 2017
“Tesco has launched a luxury toilet paper enriched with extracts of coconut oil, following trends found in food and BPC markets. There is the potential for other ingredients to make the transition over to household categories to capitalise on the popularity of these trends.” 
30th August 2016
“Portuguese household paper brand Renova has secured a listing in Tesco, exposing its colourful household paper products to the mass market. However, at a higher price point than competitors, the brand is likely to have limited appeal unless it can adequately communicate its functional benefits too.”
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The impact of the expanding discount market
