“While their position as essential household items means that sales of household paper products are protected to a certain extent, a high level of promotional activity by brands and consumer determination to get the best deal have led to a decline in value sales. Brands looking to bolster sales of household paper products should now look to address the key issues in the market, further engaging consumers over matters such ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Household Paper Products
The Consumer – Factors Influencing Choice
The Consumer – Buying and Usage Behaviour
The Consumer – Attitudes Towards Household Paper Products
The Consumer – Interest in Product Features
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Segment Performance
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Usage of Household Paper Products
Appendix – The Consumer – Factors Influencing Choice
Appendix – The Consumer – Buying and Usage Behaviour
Appendix – The Consumer – Attitudes Towards Household Paper Products
Appendix – The Consumer – Interest in Product Features
30th June 2014
“For its new Andrex campaign Kimberly-Clark is switching its message away from a product attribute-led approach to a benefit-led strategy that talks about cleanliness.”
|
How can brands offering moist toilet tissue appeal to a wider demographic?
