“While toilet tissue and kitchen towels have enjoyed recent increases in value sales driven by innovation and higher prices, the value of facial tissues market declined in 2011.Facial tissues compete with too many alternatives for blowing/wiping noses, so brands need to communicate more strongly the health and personal care benefits of using tissues, including among men who are significantly less likely to carry tissues with them.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Market Segmentation
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Usage of Household Paper Products
Buying Behaviour
Factors Influencing Choice
Attitudes Towards Household Paper Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Brand Research
Appendix – Usage of Household Paper Products
Appendix – Buying Behaviour
Appendix – Factors Influencing Choice
Appendix – Attitudes Towards Household Paper Products
12th October 2012
“While environmental claims have become almost universal in household paper products, support for charities is another way of improving consumer engagement with and perceptions of brands.” 
26th June 2012
“Georgia-Pacific’s new Thirst Pockets Select-A-Size offers a 50% larger format but with an extra perforation every half-sheet, offering consumers greater versatility but also reducing waste.”
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How can brands drive value growth in toilet tissue sales?
