“Online security and putting together holidays easily are key issues for consumers, while how best to address UGC (User Generated Content) reviews and the potential impact of Google Travel are particular concerns for operators. Meanwhile, improved infrastructure in the UK and the rise of mobile facilities should ensure that holidays on the internet continue to grow in importance on both sides of the supply/demand relationship.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Online Holiday Bookings
Online Holiday Research
Online Booking Specifics
Online Activities On/After Holiday
Attitudes Towards Holidays on the Internet
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who's Innovating?
Market Share
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Online Holiday Booking
Appendix – Online Holiday Research
Appendix – Online Booking Specifics
Appendix – Online Activities On/After Holiday
Appendix – Attitudes Towards Holidays on the Internet
Appendix – Targeting Opportunities
24th February 2012
“Travel companies need to be creative and engage customer emotions, taking more of a ‘right brain’ approach and shifting their thinking from product (commodity) to place (experience). Technology can help to make the planning and booking process a more integral part of the overall holiday experience, and the use of ... 
22nd September 2011
“Following a period of major capacity cuts, company collapses and weakened demand, a much reduced package holiday market is showing signs of value growth despite widespread discounting to attract consumers. The all-inclusive segment is leading this recovery, but not without controversy.”
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