Web 2.0 technology has shifted the concept of ‘Holidays on the Internet’ beyond a mere marketplace for cheap deals. User generated content from both individuals and corporations has increased enormously and has changed the way consumers review and research holidays online. This has already started to impact on the way holidays are marketed and sold and questions the longer-term need for print materials such as brochures and travel guides ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Data
Data
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Appendix – Holidays Taken
Appendix – Holiday Research
Appendix – Travel Websites Used for Holiday Planning, Research and Booking
Appendix – Holiday Planning, Research and Booking Habits
Appendix – Attitudes towards Holidays on the Internet
Appendix – Holidays on the Internet Targeting Opportunities
Other
Holiday Research
Travel Websites Used for Holiday Planning, Research and Booking
Holiday Planning, Research and Booking Habits
Attitudes towards Holidays on the Internet
Holidays on the Internet Targeting Opportunities
21st August 2008
Forget the usual old travel dynamics, girlfriends holidaying together is seeing an upsurge 
27th March 2008
Android – a Google-led alliance to deliver a comprehensive platform for mobile devices - will bring the mobile open Internet to the mass market in 2008 and usher in the era of ‘M-Travel’.
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What are consumers searching for and booking online?
