Booking holidays on the Internet – an overview:

The Internet has had a profound effect on holiday distribution and while it is not yet the largest method of booking holidays it has become an important market driver, encouraging the growth of independent holidays and the demand for more flexibility when travelling.

The continued growth of booking and researching holidays on line is assured as the volume of holidays taken continues to increase as well as the penetration of Internet across the population. There is also more confidence amongst consumers towards purchasing online and the advent of faster broadband technologies has made the whole online travel experience more efficient. The continued roll-out of new technologies such as video-streaming and pod casts in order to enhance the online travel experience will lead to a higher online sales and encourage the move away from more traditional methods of booking.