Shopping for Children's Clothing - US - September 2011
Shopping for Children's Clothing - US - September 2011

The children’s clothing market has proven to be relatively recession resistant. Despite consumers’ reining in spending to reduce family budgets, many parents opted to hold off on purchases for themselves to continue spending on their children—but with a more cost-strategic and price-sensitive approach to buying clothing for their kids. As a result of the recession and the deep discounts at retail, consumers have grown accustomed to paying less ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Infant and Toddler
Segment Performance—Girls’ Clothing
Segment Performance—Boys’ Clothing

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Children’s Clothing Purchases and Spend
Retailers Shopped for Children’s Clothing
Motivations to Visit a Children’s Clothing Retailer
Reasons for Not Shopping at a Particular Retailer
Typical Behaviors When Shopping for Children’s Clothing
Shopping Companions
Attitudes Toward Shopping for Children’s Clothing
Perceptions of Children’s Attitudes toward Shopping
Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channel Developments
Companies and Brands
Marketing Strategies
Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Trade Associations