Children's Clothing - US - August 2009
Children's Clothing - US - August 2009

Estimated at $44.1 billion in 2009, the children’s clothing market has faced challenges since 2006 due largely to the unfolding economic crisis. The downturn has compelled families to economize and reduce spending on children’s clothing by limiting replacements, downgrading to less expensive brands, seeking out sales and turning to less expensive retailers.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance—Overview
Segment Performance—Infants’ and Toddlers’ Clothing
Segment Performance—Girls’ Clothing
Segment Performance—Boys’ Clothing
Retail Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Who Buys Children’s Clothing
Amount Spent on Children’s Clothing
Where Children’s Clothing is Bought
Attitudes and Behaviors Relative to Kids’ Input and Clothing Choices
Attitudes and Behaviors Relative to Cost, Value and Economic Downturn
Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations