Estimated to be $43 billion in 2010, the children’s clothing market has faced challenges since 2006 due largely to the continuing economic crisis. As the downturn has compelled families to economize and reduce spending on children’s clothing, manufacturers and retailers alike have responded with a new approach to enticing consumers to spend their hard-earned money, by luring them through exclusive deals on social networking venues such as Facebook ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Infant and Toddler
Segment Performance—Girls’ Clothing
Segment Performance—Boys’ Clothing
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Children’s Clothing Purchases
Average Spend By Age of Child
Purchases for Girls and Boys
Impact of Recession on Shopping Habits For Kids’ Clothes
Retailers Shopped for Children’s Clothing
Clothes Shopping Behaviors
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Tables—Mosaic Groupings
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Companies and Brands
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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How social media and networking is changing the landscape of how consumers shop for goods, particularly clothing
