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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
During 2005-10, seasonal chocolate sales increased 16.3% to become a sweet and sizeable $4.6 billion market (estimated 2010 sales figures). Positioned as a traditional indulgence, the category appears not to have been adversely affected by the wavering economy of the past few years.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Easter Chocolate
Segment Performance—Christmas Chocolate
Segment Performance—Valentine’s Day Chocolate
Segment Performance—Halloween Chocolate
Segment Performance—Other Seasonal Chocolate
Retail Channels
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Seasonal Chocolate Usage and Purchase Behavior
Purchase Timeliness and Household Inventory
Purchase Locales, Volume, and Brand Preferences
What Matters Most When Buying Seasonal Chocolate
Kid and Teen Chocolate and Candy Usage
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Easter Chocolate
Brand Share—Christmas Chocolate
Brand Share—Valentine’s Day Chocolate
Brand Share—Halloween Chocolate
Brand Share—Other Seasonal Chocolate
Brand Qualities
Innovations and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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