Consumers are enthusiastic about chocolate. More than 80% of Mintel’s survey respondents buy chocolate for themselves, and more than half buy it for others. Chocolate for personal consumption is up against a few obstacles, however. Given health and weight concerns, consumers have to work harder to rationalize a chocolate purchase for themselves. And, the competition is tough for “share of sweet tooth.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Other
Supply Structure
The Consumer: Buying Chocolate for Self and Personal Consumption of Chocolate
The Consumer: Buying Chocolate for Others
Future and Forecast
23rd May 2008
Warren Buffett’s European adventure. 
20th May 2008
What does Slovenia taste like?
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What are manufacturers doing with regard to new product development and advertising to help consumers rationalize a chocolate purchase?
