The focus of this Mintel report is on purchase intent for consumer electronics hardware, electronics software (games, video and music) and communication services (pay-TV, home internet, home landlines and cell phone service). Across all three categories, data sets are presented by age, household income, race/Hispanic origin, and presence of children in the household. While data covers interest in purchasing from July 2009-January 2010, strategies for increasing product sales are ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Competitive Context
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Music, Video, and Games
Interest in purchasing Hardware: Snapshot
Digital Photo Displays
Televisions
Video Playback
Audio
Gaming Hardware
PCs
PC Peripherals
Smartphones and PMDs
E-readers and GPS
Portable Memory and Backing Up
Cameras and Camcorders
Mobile Communication Services
Home Internet
Television Service
Home Phone Service
The Role of Income on Hardware Purchase Intent
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups: Moms and Dads
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Tables by Household Income
Appendix: Historical Data Points
Appendix: Trade Associations
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For each hardware product surveyed, interest in purchasing is examined for gift purchasing and purchase intent for the buyer
