Breakfast Foods - US - November 2009
Breakfast Foods - US - November 2009

Like a small town high school marching band, the success of the breakfast food market is largely determined by the widely varying talents of its members. The varying sales of the 10 competing segments combine for flat overall results. This report explores the factors that influence product selection—health and price emerge as key themes. The heart of the report is Mintel’s exclusive consumer research and analysis that explores ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance—Overview
Segment Performance—Breakfast Breads
Segment Performance—Cereal
Segment Performance—Eggs
Segment Performance—Yogurt
Segment Performance—Breakfast Meats
Segment Performance—Sweet Breakfast Breads and Pastries
Segment Performance—Waffles/Pancakes/French Toast
Segment Performance—Breakfast Entrées
Segment Performance—Cereal bars
Segment Performance—Drinkable Breakfast Foods
Segment Performance—Other Breakfast Foods
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Retail Channels
Natural channel/SPINS
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Breakfast Consumption
Breakfast Locations
Types of Breakfast Food
Selecting Breakfast Foods
Kids’ and Teens’ Breakfast Habits
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups: The Parent/Kid Balance

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Share—Overview
Brand Share—Breakfast Meats
Brand Share—Sweet Breakfast Breads and Pastries
Brand Share—Waffles/Pancakes/French Toast
Brand Share—Breakfast Entrées
Brand Share—Drinkable Breakfast
Brand Share—Other Breakfast Foods
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations