Breakfast Foods - US - September 2012
Breakfast Foods - US - September 2012

The estimated $12.5 billion breakfast foods category has experienced positive performance in recent years, posting gains of 19.5% in dollar sales from 2007-11. The category has likely benefited from an increased convenience factor, coupled with a strong private label presence and aggressive product innovation, at least in some of the segments. While the category is forecast to grow by 25.7% in dollar sales from 2012-17, much depends ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Sweet Breakfast Breads and Pastries
Segment Performance—Breakfast Meats
Segment Performance—Waffles/Pancakes/French Toast/Toaster Pastries
Segment Performance—Frozen Breakfast Entrées
Segment Performance—Refrigerated Breakfast Entrées
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Breakfast Restaurant Trends
Consumption of Breakfast Foods
Important Health-Related Attributes
Impact of Race/Hispanic Origin
IRI/Builders—Key Household Purchase Measures

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Breakfast Meats
Brand Share—Sweet Breakfast Breads and Pastries
Brand Share—Waffles/Pancakes/French Toast/Toaster Pastries
Brand Share—Frozen Breakfast Entrées
Brand Share—Refrigerated Breakfast Entrées
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations