Breakfast Foods: Incl Impact of COVID-19 - US - October 2020
Breakfast Foods: Incl Impact of COVID-19 - US - October 2020

“The pandemic prompted a shift in breakfast, with at-home consumption taking a greater role and options from foodservice operators significantly diminished, as morning commutes were, for much of the country and the year, also reduced. Consumers will crave the experience of foodservice-style breakfast and brunch, suggesting that menu-inspired packaged options can fill that void for consumers. For consumers who feel comfortable with on-premise dining, weekend occasions will be the greatest ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Target Audience – Key Takeaways
Breakfast Audience by the Numbers
The Consumer – Key Takeaways
Typical Breakfast Consumption Location
Breakfast Consumption Occasion
Breakfast Purchase Location
Important Attributes when Selecting Breakfast Items
Breakfast attitudes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix - TURF Analysis – Methodology