Breakfast Foodservice Trends - US - February 2009
Breakfast Foodservice Trends - US - February 2009

The restaurant industry is no stranger to the recession, and economic woes mean that restaurant patrons are going to restaurants less, going to cheaper restaurants and spending less. However, eating out is still considered the primary way consumers spend extra money, and the breakfast daypart is ready to serve with a more economical solution to the eating out dilemma.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Breakfast Usage and Mean Use by Location
Restaurant Breakfast Spending Trends
Most Important Restaurant Breakfast Selection Factors
Attitudes Toward Eating Breakfast Out
Attitudes Toward Eating Weekday Breakfast Out
Switching Breakfast Venues
Breakfast Menu Items Consumers Want To See More Of
Custom Groups: Coffee Drinkers, Breakfast Skippers and Lovers, and Full-Time Employees
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovation and Innovators
Restaurant Analysis: Hardee’s
Restaurant Analysis: IHOP
Restaurant Analysis: Denny’s
Restaurant Brand Qualities: McDonald’s Breakfast Case Study
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations