Family Entertainment on a Budget - US - March 2009
Family Entertainment on a Budget - US - March 2009

Notwithstanding the deep recession, Americans are still spending on family entertainment. Yet they are more judicious and discerning in their spending, increasing it for some entertainment products and services, and decreasing it for others.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Segment Performance—Television Subscription Services
Segment Performance—Internet Service Providers
Segment Performance—Movie Theaters
Segment Performance—Live Entertainment
Segment Performance—Online Video
Competitive Context
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Changes in Spending Habits
How Much Respondents Spend
General Attitudes Towards Family Entertainment
Attitudes Towards Movies
Attitudes Towards Movie Rentals
Attitudes Towards Electronic Entertainment
Attitudes Towards Restaurants
Attitudes Towards Cooking
Attitudes Towards Other Types of Entertainment
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations