Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Executive Summary
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- Snapshot of the market
- Cutting back because of the recession
- Insights and opportunities
- A look at successful companies
- Attitudes towards going to the movies
- Attitudes towards renting movies
- Attitudes towards electronic entertainment
- Attitudes towards cooking
- Attitudes towards other types of entertainment
- Restaurants take the hardest hit
- Race, ethnicity, and attitudes towards entertainment
Insights and Opportunities
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- 25-34 year olds: the bright spot
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- Figure 1: Changes in family entertainment budget, by age, December, 2008
- Hispanics aged 18-34 another bright spot
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- Figure 2: Changes in family entertainment budget, by Hispanic origin and age, December, 2008
- Capitalizing on edutainment and family night
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- Figure 3: Attitudes toward family entertainment, by age, December 2008
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- Figure 4: Attitudes toward family entertainment, by race and Hispanic origiin, December 2008
- The two-family coupon and other novel coupon strategies
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- Figure 5: Strategies for reducing entertainment costs, by age, December 2008
- Niche opportunities abound
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- Figure 6: Changes in family entertainment budget, by race and Hispanic origin, December 2008
Inspire Insights
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- Introduction
- That’s (Home) Entertainment
- What’s it about
- Trading down means trading in
- Implications for in-home entertainment providers
- Implications for out-of-the-home entertainment providers
- Edutainment
- What’s it about
- A nation craving edutainment
- Implications
Market Size and Forecast
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- Key points
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- Figure 7: Total U.S. sales and forecast of family entertainment, at current prices, 2003-13
- Figure 8: Total U.S. sales and forecast of family entertainment at inflation adjusted prices, 2003-08
Segment Performance—Television Subscription Services
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- Key points
- Add-on services drive sales
- It’s all about the bundle
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- Figure 9: Total U.S. sales of satellite and cable pay-TV services, at current prices, 2002-12
Segment Performance—Internet Service Providers
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- Key points
- Falling prices, customer churn, and a maturing market slow growth
- The lure of speed promises modest growth
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- Figure 10: Sales of all internet services, at current prices, 2003-12
Segment Performance—Movie Theaters
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- Key points
- Steady after a fall
- Challenges from all sides, but don’t count Hollywood out
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- Figure 11: Total domestic revenues of movie theater operators, 2002-12
Segment Performance—Live Entertainment
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- Key points
- Pumpin’ up the volume
- But how long can the beat go on?
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- Figure 12: Gross concert revenues in North America, at current and inflation-adjusted prices, 2003-12
Segment Performance—Online Video
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- Key points
- Online is in
- Clear picture first, then a rosy future
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- Figure 13: U.S. sales and forecast of online video, at current prices, 2005-11
Competitive Context
Market Drivers
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- Key points
- 25-34 year olds: A bright spot
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- Figure 14: Changes in family entertainment budget, by age, December, 2008
- Frugality: The new virtue
- A return to the simple life
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- Figure 15: Top five favorite leisure activities, 2008
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- Figure 16: Biggest changes in favorite leisure activities, 2007-08
- A decline in leisure time
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- Figure 17: Hours available for leisure per week, 1973-2008
- Figure 18: Households by type, 1995-2005
Brand Qualities
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- McDonald’s reinvents itself
- No bloom off Apple
- Amazon attracts deal seekers
Innovation and Innovators
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- Innovation now showing at Netflix
- Viacom and SpongeBob aren’t kidding around
- Panera Bread cooking up profits
- Other thriving companies
Advertising and Promotion
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- Overview
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- Figure 19: Ad spends by leaders, 2006-07
- Value is the new value
- Web marketing efforts
- McDonald’s
- Netflix
- Burger King
- Viacom
- Analysis of commercials
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- Figure 20: McDonald’s television ad, 2009
- Figure 21: Netflix television ad, 2009
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- Figure 22: Burger King television ad, 2009
- Figure 23: Time Warner Cable television ad, 2009
Changes in Spending Habits
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- Key points
- It’s all about the recession
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- Figure 24: Reasons for lower family entertainment budget, by age, December 2008
- Less than $25K and trading down
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- Figure 25: Reasons for lower family entertainment budget, by income, December 2008
- Restaurants get hit the hardest
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- Figure 26: Reducing entertainment costs, by age, December 2008
How Much Respondents Spend
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- Key points
- Half spend less than a $100; half spend more
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- Figure 27: Family entertainment budget, by age, December 2008
- The affluent spend more
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- Figure 28: Family entertainment budget, by income, December 2008
- 25-34 year olds hold promise
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- Figure 29: Changes in family entertainment budget, by age, December, 2008
General Attitudes Towards Family Entertainment
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- Key points
- Educational entertainment drives sales
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- Figure 30: Attitudes toward family entertainment, by age, December 2008
- Earning less and worried
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- Figure 31: Attitudes toward family entertainment, by income, December 2008
Attitudes Towards Movies
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- Key points
- 18-34 year olds are a bright spot
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- Figure 32: Going to the movies, by age, December 2008
- Income plays little role
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- Figure 33: Going to the movies, by income, December 2008
Attitudes Towards Movie Rentals
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- Key points
- 25-34 year olds watching more movies at home
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- Figure 34: Watching movies at home, by age, December 2008
- Blockbuster for 24-35 year olds
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- Figure 35: Watching movies at home, by age, December 2008
- Premium services are for the affluent
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- Figure 36: Watching movies at home, by income, December 2008
Attitudes Towards Electronic Entertainment
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- Key points
- 55-64 year olds watching lots of television
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- Figure 37: Watching tv, by age, December 2008
- 18-34 year olds listening to more music
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- Figure 38: Listening to music at home, by age, December 2008
- 25-34 year olds turning to the internet
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- Figure 39: Playing on the internet, by age, December 2008
- Less affluent turning to the internet
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- Figure 40: Playing on the internet, by income, December 2008
Attitudes Towards Restaurants
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- Key points
- Eating out less
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- Figure 41: Eating out, by income, December 2008
- 25-34 year olds ordering takeout more often
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- Figure 42: Ordering takeout, by age, December, 2008
- Affluent households split on takeout
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- Figure 43: Ordering takeout, by income, December 2008
Attitudes Towards Cooking
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- Key points
- 18-34 year olds cooking more often
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- Figure 44: Cooking dinner, by age, December 2008
- The joy of cooking and 25-44 year olds
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- Figure 45: Cooking for fun, by age, April 2007-June 2008
Attitudes Towards Other Types of Entertainment
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- Key points
- 18-34 year olds going to live performances
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- Figure 46: Going to live performances, by age, December 2008
- 25-34 year olds still going to amusement parks
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- Figure 47: Going to amusement parks, by age, December 2008
- 25-34 year olds exercising more
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- Figure 48: Engaging in sports and exercise, by age, December 2008
- 25-34 year olds going to the zoo more often
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- Figure 49: Visiting museums, zoos or aquariums, by age, December 2008
- 18-24 year olds spending more time reading
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- Figure 50: Reading, by age, December 2008
- 18-24 year olds playing more card and board games
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- Figure 51: Leisure acti vities at home, by age, April 2007-June 2008
Race and Ethnicity
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- Key points
- Hispanics want educational entertainment
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- Figure 52: Attitudes toward family entertainment, by race and Hispanic origin, December 2008
- Some Asians spending more
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- Figure 53: Changes in family entertainment budget, by race and Hispanic origin, December 2008
- Asians and Hispanics love movie services
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- Figure 54: Watching movies at home, by race and Hispanic origin, December 2008
- Hispanics not reading, playing card games, etc.
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- Figure 55: Leisure activities at home, by race and Hispanic origin, April 2007-June 2008
- Asians going to live performances more often
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- Figure 56: Going to live performances, by race and Hispanic origin, December 2008
Cluster Analysis
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- Entertainment Enthusiasts
- Who they are
- Opportunity
- Untapped Audiences
- Who they are
- Opportunity
- Surround Sounds
- Who they are
- Opportunity
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- Figure 57: Households with children clusters, December 2008
- Figure 58: Amount of time spent on family entertainment activities (compared with the same period last year), by households with children clusters, December 2008
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- Figure 59: Monthly budget for family entertainment, by households with children clusters, December 2008
- Figure 60: Types of entertainment equipment owned, by households with children clusters, December 2008
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- Figure 61: Home movie watching activities, by households with children clusters, December 2008
- Figure 62: Measures taken to economize home entertainment, by households with children clusters, December 2008
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- Figure 63: Attitudes toward family entertainment, by households with children clusters, December 2008
- Figure 64: Households with children clusters, by gender, December 2008
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- Figure 65: Households with children clusters, by age group, December 2008
- Figure 66: Households with children clusters, by income group, December 2008
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- Figure 67: Households with children clusters, by race, December 2008
- Figure 68: Households with children clusters, by Hispanic origin, December 2008
- Methodology
Custom Consumer Groups
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- Split on spending
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- Figure 69: Changes in family entertainment budget, by Hispanic origin and age, December 2008
- Hispanics want educational entertainment and more
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- Figure 70: Attitudes toward family entertainment, by Hispanic origin and age, December 2008
- Hispanics going to the movies more often
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- Figure 71: Going to the movies, by Hispanic origin and age, December 2008
- Hispanics like their movies at home
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- Figure 72: Options for watching movies at home, by Hispanic origin and age, December 2008
Appendix – Other Useful Consumer Tables
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- Lower-middle class cuts entertainment budget
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- Figure 73: Changes in family entertainment budget, by income, December 2008
- With money and having friends over
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- Figure 74: Inviting guests to home, by income, December 2008
- Blacks having guests over less frequently
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- Figure 75: Inviting guests to home, by race and Hispanic origin, December 2008
- Little income and listening to music
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- Figure 76: Listening to music at home, by income, December 2008
- Asians watching more movies at home
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- Figure 77: Watching movies at home, by race and Hispanic origin, December 2008
- Affluent still going to live sporting events
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- Figure 78: Attending live sporting events, by income, December 2008
Appendix – Trade Associations
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