"Preliminary 2014 data suggests that the number of births ticked upward for the first time since 2007. Though the increase was small it effectively ended a three-year streak of birth rates at historic lows. There is a possibility that the increase is the initiation of a “baby bounce,” or an increase in births driven by those who put off having children (or more children) during the recession and subsequent slow ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
American Families
Entertainment Expenditures
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Monthly Family Entertainment Budget
In-home Sources of Entertainment
Approach to Family Entertainment
Attitudes towards Children’s Media Exposure
Important Qualities in Family Entertainment
Attitudes toward Spending Time with Kids
Pressure on Family Time
The Roles of Experience and Technology
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
Challenges
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market – American Families
Appendix – Market – Entertainment Expenditures
Appendix – Consumer
21st September 2016
“Television is one of the main sources of entertainment for families and children. Networks geared toward children are introducing shows that bring diversity issues front and center in their programming and casting.” |
Many families seek excitement on a tight budget
