The U.S. women’s undergarment market has, like many other categories, been affected by the lingering recession affecting every aspect of the U.S. economy. The media covered several similar reports about how the men’s underwear market reflected declining sales because many males avoided replacement purchases during the recession. Journalists humorously noted that while men will wear their undergarments until they are thread-bare, women are not as likely ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Bras
Segment Performance—Panties
Segment Performance—Daywear
Segment Performance—Shapewear
Segment Performance—Other
Retail Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Purchase and Usage of Women’s Underwear
Specifics Regarding Women’s Underwear Purchased
Attitudes and Motivations
Teen Purchase and Usage of Underwear
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Mass Merchandisers
Clothing Stores
Department Stores
Other Retailers
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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How manufacturers and retailers are using not only their own websites but also sites like Youtube.com for promotional and advertising purposes
