The U.S. women's underwear market has experienced very healthy growth between 2003 and estimated sales for 2008, although 2008 represents a year of deceleration due to a flagging economy. However, despite tough economic times, a range of factors and drivers ensure that the market will continue to grow into the foreseeable future. This report offers insightful analysis of the following:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Bras
Segment Performance—Panties
Segment Performance—Daywear
Segment Performance—Shapewear
Segment Performance—Other
Retail Channels
Retail Channels—Other
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Attitudes and Motivations
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Simmons Cohort Analysis
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Retail Channels—Supercenters
Number of Purchases/Purchase Frequency
Teen Analysis
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How the growth of the female population will effect the market
