Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Insights and Opportunities
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- Go on, stay in and treat yourself
- Takeaway tots
- Customise this
Market in Brief
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- Continued market growth
- Premium potential
- Home and dry
- e-commerce explosion
- Healthy fare
- Supermarket sweep
- Something new
- Dare to be different
Fast Forward Trends
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- Trend 1: Eating With Purpose
- What’s it about?
- What’s it mean
- What next?
- Trend 2: Be Spontaneous
- What’s it about?
- What’s it mean
- What next?
- Trend 3: No Boundaries
- What’s it about?
- What’s it mean
- What next?
- What is Fast Forward Trends?
Internal Market Environment
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- Key points
- Daytime trade on the up
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- Figure 1: Frequency of eating out at restaurants in the last 12 months, 2003-07
- What’s your type?
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- Figure 2: Types of restaurants visited in the last three months, 2003-07
- Widening the appeal
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- Figure 3: Types of takeaway outlets visited, 2003-07
- Competing pizza
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- Figure 4: Usage of pizza in the last 12 months (excluding takeaways), 2003-07
- Pasta lovers
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- Figure 5: Consumption of fresh or dried pasta and noodles, 2003-07
- Foodie fodder
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- Figure 6: Agreement with selected lifestyle statements, 2003-07
- Well-connected
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- Figure 7: British Internet penetration at home/work/place of study or elsewhere by demographics, Jan 2001-July 2007
- Get mobile!
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- Figure 8: Mobile phone ownership, 2003-07
- Digital TV on the up
- Bad press
- Caterers face rising tide of legislation
Broader Market Environment
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- Key points
- Feeling the squeeze?
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- Figure 9: Trends in personal disposable income and consumer expenditure, 2002-12
- Catering for premium seekers
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- Figure 10: Trends in the age structure of the UK population, by gender, 2002-12
- Affluent expectations
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- Figure 11: Forecast adult population trends, by socio-economic group, 2002-12
- Third age – premium age
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- Figure 12: Forecast adult population trends, by socio-economic group, 2002-12
- Who’s in the house?
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- Figure 13: UK household size, 2002-12
Competitive Context
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- Key points
- Where does it go?
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- Figure 14: Selected future expenditure priorities, 2006 and 2007
- The eating out market
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- Figure 15: The UK market for eating out*, 2002-12
- Pizza the action
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- Figure 16: The UK market for eating out*, by sector, 2001-06
- Is staying in the new going out?
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- Figure 17: UK retail sales of pizza, by type, 2002-06
Strengths and Weaknesses in the Market
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- Strengths
- Premium potential
- Work, work, work
- Variety is the spice of life
- Ingrained in everyday life
- Increasing affluence
- Weaknesses
- Shelf life
- Challenging competition
- Healthy eating
- Rising cost of produce
- Smoking ban
Who’s Innovating?
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- Key points
- The Naked Italian
- US trends to hit UK?
- Mainstream miniatures
- Pizza of my world
- Kids stuff
Market Size and Forecast
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- Key points
- Market slows with economy
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- Figure 18: UK pizza and pasta market, 2002-12
- Demographic changes compound sector’s maturity
- Future market performance
Segment Performance
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- Key points
- Eat in or out?
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- Figure 19: Forecast of the pizza/pasta market, by segment, 2007-12
- Take-aways to lead growth as home becomes entertainment centre
- Factors incorporated in the forecast
Brand Communication and Promotion
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- Key points
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- Figure 20: Ad spend of selected restaurant chains, by channel, 01 Sep 2006-31 Aug 2007
- Press and radio appeal
- Change of strategy
- Virtual world, premium produce and traditional methods
- Charitable links
Market Share
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- Key points
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- Figure 21: Leading pizza & pasta chain operators, by number of outlets, 2007
Companies and Products
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- Key points
- Caffé Uno
- Domino’s Pizza Group Ltd
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- Figure 22: Key financial data for Dominos Pizza UK & IRL, 2005-06
- Est Est Est (Living Ventures)
- Gondola Group Limited (PizzaExpress, ASK, Zizzi)
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- Figure 23: Key financial data for Gondola Holdings plc, 2005 and 2006
- PizzaExpress
- ASK/Zizzi
- Papa John’s (GB) Ltd
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- Figure 24: Key financial data for Papa Johns (GB) Ltd, 2005 and 2006
- Perfect Pizza
- Pizza GoGo
- Pizza Hut (Yum! Brands Inc)
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- Figure 25: Key financial data for Pizza Hut (UK) Ltd, 2003-05
- Prezzo plc
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- Figure 26: Key financial data for Prezzo Plc, 2005 and 2006
- Tragus Group Ltd (Bella Italia & Strada)
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- Figure 27: Key financial data for Tragus Group Ltd, 2005-07
- Bella Italia
- Strada
- Other smaller operators
- Basilico
Pizza/Pasta Restaurants Visited
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- Key points
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- Figure 28: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, October 2007
- Family values
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- Figure 29: Pizza/pasta restaurants visited, by detailed demographics, October 2007
Frequency of Visiting Pizza/Pasta Restaurants
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- Key points
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- Figure 30: Frequency of visiting pizza/pasta restaurants, October 2007
- Frequency of visits by detailed demographics
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- Figure 31: Frequency of visiting pizza/pasta restaurants, by detailed demographics, October 2007
Attitudes Towards Pizza/Pasta Restaurants
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- Key points
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- Figure 32: Attitudes towards pizza/pasta restaurants, 2005 and 2007
- Tastes good and feels good too!
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- Figure 33: Most popular attitudes towards pizza/pasta restaurants, by detailed demographics, October 2007
- Healthy eaters
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- Figure 34: Next most popular attitudes towards pizza/pasta restaurants, by detailed demographics, October 2007
- Promotions or premium offer?
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- Figure 35: Most popular attitudes towards pizza/pasta restaurants, by pizza/pasta restaurants visited, October 2007
- Promotions hit the spot
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- Figure 36: Next most popular attitudes towards pizza/pasta restaurants, by pizza/pasta restaurants visited, October 2007
- Treat or quick fix?
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- Figure 37: Most popular attitudes towards pizza/pasta restaurants, by frequency of visiting, October 2007
- New products to maintain interest of frequent diners
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- Figure 38: Next most popular attitudes towards pizza/pasta restaurants, by frequency of visiting, October 2007
- Choice and flexibility
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- Figure 39: Most popular attitudes towards pizza/pasta restaurants, by attitudes towards pizza/pasta restaurants, October 2007
- Value for money – a pivotal issue to the market
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- Figure 40: Next most popular attitudes towards pizza/pasta restaurants, by attitudes towards pizza/pasta restaurants, October 2007
Pizza/Pasta Restaurants – Targeting Opportunities
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- Key points
- Average number of days
- More choice = less frequent visits
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- Figure 41: Average number of days between eating at a pizza/pasta restaurant in the last three months, by detailed demographics, October 2007
- New products are key driver
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- Figure 42: Average number of days between eating at a pizza/pasta restaurant in the last three months, by attitudes, October 2007
- Repertoire analysis
- Potential power
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- Figure 43: Visiting of pizza/pasta restaurants in the last three months, October 2007
- Loyal base or promiscuous pizza lovers?
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- Figure 44: Brand loyalty – pizza/pasta restaurants visited in the last three months, October 2007
- Young, single and wealthy
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- Figure 45: Visiting of pizza/pasta restaurants in the last three months, by demographics, October 2007
- Pizza Hut is rewarded with loyalty
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- Figure 46: Brand loyalty – number of pizza/pasta restaurants visited in the last three months, by outlets used, 2007, October 2007
- Variety and convenience
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- Figure 47: Number of pizza/pasta restaurants visited in the last three months, by frequency of eating in at pizza/pasta restaurants, October 2007
- Pizza facing the chill?
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- Figure 48: Visiting of pizza/pasta restaurants in the last three months, by agreement with attitude statements on pizza/pasta restaurants and takeaways, October 2007
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