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Pizza and Pasta Restaurants - UK - January 2008

ISSUES IN THE MARKET
Main issues
Definition
Abbreviations
INSIGHTS AND OPPORTUNITIES
Go on, stay in and treat yourself
Takeaway tots
Customise this
MARKET IN BRIEF
Continued market growth
Premium potential
Home and dry
e-commerce explosion
Healthy fare
Supermarket sweep
Something new
Dare to be different
FAST FORWARD TRENDS
Trend 1: Eating With Purpose
What’s it about?
What’s it mean
What next?
Trend 2: Be Spontaneous
What’s it about?
What’s it mean
What next?
Trend 3: No Boundaries
What’s it about?
What’s it mean
What next?
 WHAT IS FAST FORWARD TRENDS?
INTERNAL MARKET ENVIRONMENT
Key points
Daytime trade on the up
Figure 1: Frequency of eating out at restaurants in the last 12 months, 2003-07
What’s your type?
Figure 2: Types of restaurants visited in the last three months, 2003-07
Widening the appeal
Figure 3: Types of takeaway outlets visited, 2003-07
Competing pizza
Figure 4: Usage of pizza in the last 12 months (excluding takeaways), 2003-07
Pasta lovers
Figure 5: Consumption of fresh or dried pasta and noodles, 2003-07
Foodie fodder
Figure 6: Agreement with selected lifestyle statements, 2003-07
Well-connected
Figure 7: British Internet penetration at home/work/place of study or elsewhere by demographics, Jan 2001-July 2007
Get mobile!
Figure 8: Mobile phone ownership, 2003-07
Digital TV on the up
Bad press
Caterers face rising tide of legislation
BROADER MARKET ENVIRONMENT
Key points
Feeling the squeeze?
Figure 9: Trends in personal disposable income and consumer expenditure, 2002-12
Catering for premium seekers
Figure 10: Trends in the age structure of the UK population, by gender, 2002-12
Affluent expectations
Figure 11: Forecast adult population trends, by socio-economic group, 2002-12
Third age – premium age
Figure 12: Forecast adult population trends, by socio-economic group, 2002-12
Who’s in the house?
Figure 13: UK household size, 2002-12
COMPETITIVE CONTEXT
Key points
Where does it go?
Figure 14: Selected future expenditure priorities, 2006 and 2007
The eating out market
Figure 15: The UK market for eating out*, 2002-12
Pizza the action
Figure 16: The UK market for eating out*, by sector, 2001-06
Is staying in the new going out?
Figure 17: UK retail sales of pizza, by type, 2002-06
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Premium potential
Work, work, work
Variety is the spice of life
Ingrained in everyday life
Increasing affluence
Weaknesses
Shelf life
Challenging competition
Healthy eating
Rising cost of produce
Smoking ban
WHO’S INNOVATING?
Key points
The Naked Italian
US trends to hit UK?
Mainstream miniatures
Pizza of my world
Kids stuff
MARKET SIZE AND FORECAST
Key points
Market slows with economy
Figure 18: UK pizza and pasta market, 2002-12
Demographic changes compound sector’s maturity
Future market performance
SEGMENT PERFORMANCE
Key points
Eat in or out?
Figure 19: Forecast of the pizza/pasta market, by segment, 2007-12
Take-aways to lead growth as home becomes entertainment centre
Factors incorporated in the forecast
BRAND COMMUNICATION AND PROMOTION
Key points
Figure 20: Ad spend of selected restaurant chains, by channel, 01 Sep 2006-31 Aug 2007
Press and radio appeal
Change of strategy
Virtual world, premium produce and traditional methods
Charitable links
MARKET SHARE
Key points
Figure 21: Leading pizza & pasta chain operators, by number of outlets, 2007
COMPANIES AND PRODUCTS
Key points
Caffé Uno
Domino’s Pizza Group Ltd
Figure 22: Key financial data for Dominos Pizza UK & IRL, 2005-06
Est Est Est (Living Ventures)
Gondola Group Limited (PizzaExpress, ASK, Zizzi)
Figure 23: Key financial data for Gondola Holdings plc, 2005 and 2006
PizzaExpress
ASK/Zizzi
Papa John’s (GB) Ltd
Figure 24: Key financial data for Papa Johns (GB) Ltd, 2005 and 2006
Perfect Pizza
Pizza GoGo
Pizza Hut (Yum! Brands Inc)
Figure 25: Key financial data for Pizza Hut (UK) Ltd, 2003-05
Prezzo plc
Figure 26: Key financial data for Prezzo Plc, 2005 and 2006
Tragus Group Ltd (Bella Italia & Strada)
Figure 27: Key financial data for Tragus Group Ltd, 2005-07
Bella Italia
Strada
 OTHER SMALLER OPERATORS
Basilico
PIZZA/PASTA RESTAURANTS VISITED
Key points
Figure 28: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, October 2007
Family values
Figure 29: Pizza/pasta restaurants visited, by detailed demographics, October 2007
FREQUENCY OF VISITING PIZZA/PASTA RESTAURANTS
Key points
Figure 30: Frequency of visiting pizza/pasta restaurants, October 2007
Frequency of visits by detailed demographics
Figure 31: Frequency of visiting pizza/pasta restaurants, by detailed demographics, October 2007
ATTITUDES TOWARDS PIZZA/PASTA RESTAURANTS
Key points
Figure 32: Attitudes towards pizza/pasta restaurants, 2005 and 2007
Tastes good and feels good too!
Figure 33: Most popular attitudes towards pizza/pasta restaurants, by detailed demographics, October 2007
Healthy eaters
Figure 34: Next most popular attitudes towards pizza/pasta restaurants, by detailed demographics, October 2007
Promotions or premium offer?
Figure 35: Most popular attitudes towards pizza/pasta restaurants, by pizza/pasta restaurants visited, October 2007
Promotions hit the spot
Figure 36: Next most popular attitudes towards pizza/pasta restaurants, by pizza/pasta restaurants visited, October 2007
Treat or quick fix?
Figure 37: Most popular attitudes towards pizza/pasta restaurants, by frequency of visiting, October 2007
New products to maintain interest of frequent diners
Figure 38: Next most popular attitudes towards pizza/pasta restaurants, by frequency of visiting, October 2007
Choice and flexibility
Figure 39: Most popular attitudes towards pizza/pasta restaurants, by attitudes towards pizza/pasta restaurants, October 2007
Value for money – a pivotal issue to the market
Figure 40: Next most popular attitudes towards pizza/pasta restaurants, by attitudes towards pizza/pasta restaurants, October 2007
PIZZA/PASTA RESTAURANTS – TARGETING OPPORTUNITIES
Key points
Average number of days
More choice = less frequent visits
Figure 41: Average number of days between eating at a pizza/pasta restaurant in the last three months, by detailed demographics, October 2007
New products are key driver
Figure 42: Average number of days between eating at a pizza/pasta restaurant in the last three months, by attitudes, October 2007
 REPERTOIRE ANALYSIS
Potential power
Figure 43: Visiting of pizza/pasta restaurants in the last three months, October 2007
Loyal base or promiscuous pizza lovers?
Figure 44: Brand loyalty – pizza/pasta restaurants visited in the last three months, October 2007
Young, single and wealthy
Figure 45: Visiting of pizza/pasta restaurants in the last three months, by demographics, October 2007
Pizza Hut is rewarded with loyalty
Figure 46: Brand loyalty – number of pizza/pasta restaurants visited in the last three months, by outlets used, 2007, October 2007
Variety and convenience
Figure 47: Number of pizza/pasta restaurants visited in the last three months, by frequency of eating in at pizza/pasta restaurants, October 2007
Pizza facing the chill?
Figure 48: Visiting of pizza/pasta restaurants in the last three months, by agreement with attitude statements on pizza/pasta restaurants and takeaways, October 2007

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