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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The U.S. Sleep Aid market has doubled between 2002 and 2007. OTC and homeopathic segments, which are considerably smaller, are likely to continue growing, fueled by fears surrounding side effects and dependencies that may result from prescription solutions, increased offerings and a shift in attitudes regarding sleep disorders.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Fast Forward Trends
Insights and Opportunities
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Rx
Segment Performance—OTC
Segment Performance—Homeopathic
Retail Channels
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Diagnosed Disorder Prevalence and Severity
Appendix: Other Useful Consumer Tables
Appendix: A Brief Guide to Sleep Apnea and RLS
Appendix: IRI/Builders Panel Data Definitions
Appendix: Survey Questions Used in Cluster Analysis
Appendix: Trade Associations
Other
Leading Brands
Brand Qualities—Rx Medications
OTC Supply Structure
TV Advertising and Promotion
Web Marketing
Use of Sleep Aids
Frequency of Disordered Sleeping
Insomnia
Sleep Apnea and Restless Legs Syndrome
Sleep Health Behavior
Land of the Tired
Marriage and Children
IRI/Builders Panel Data
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