"The majority of adults struggle with sleep. The inability to get a good night’s sleep paired with the spotlight placed on the importance of sleep have helped strengthen OTC sleep aid market growth and should continue to boost sales as consumers face many sources of sleeplessness. However, persistent consumer concerns with dependency and the ability to wake when needed have the potential to dampen sales growth. The market is ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Sleep Self-assessment
Sleep Attitudes and Behaviors
Sleep Aid Usage and Interest
Sleep Aid Perceptions
Traditional OTC Sleep Aid Usage Behaviors
Barriers to Traditional OTC Sleep Aid Usage
Store Location
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of OTC Sleep Aids
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
28th March 2018
“Actimeters, wrist-worn devices, track movement and document sleep activity patterns for up to three months, allowing sleep research to move outside of the sleep lab to track real life sleep experiences.” 
29th November 2017
“Bose is looking to enter the wearable sleep aid market in 2018 and expand their suite of audio products which focus on wellness.”
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Sleep issues are prevalent, particularly among young adults
