“Building market share may require more granular outreach to consumers and targeted marketing to address the different needs, interests and concerns of young, active, tech-savvy 18-35-year-olds; busy parents and aging baby boomers. Key opportunities may lie in areas such as promoting natural products, mobilizing the insights offered by wearable fitness trackers and helping consumers create their own personal, flexible plans for getting the most, high quality sleep night after night ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Sleep Health Assessment – Amount of Sleep
Sleep Health Assessment – Issues with Sleep
Sleep Aid Usage – Product and Brand Choice
Sleep Aid Usage – Frequency of Usage
Product Formats
Barriers to Sleep Aid Usage
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – OTC Sleep Aids
Brand Share – OTC Nighttime Analgesics
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Data
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
15th May 2015
“A recent US study suggests prolonged and high doses of anticholinergic drugs increase the likelihood of developing dementia and Alzheimer’s disease, which could add to concerns of OTC sleep aid users.”
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How can suppliers maximize appeal to those aged 18-34?
