Sleep Aids - US - November 2010
Sleep Aids - US - November 2010

This report explores the market for non-prescription, over-the-counter (OTC) sleep aids. Many Americans have trouble falling asleep or staying asleep. Despite their sleep troubles, however, most Americans have not tried a prescription, OTC or homeopathic sleep aid.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Diphenhydramine HCl Sleep Aids
Segment Performance—Natural Sleep Aids
Segment Performance—Doxylamine Succinate-based Sleep Aids
Segment Performance—Snore Remedies
Segment Performance—Homeopathic Remedies
Retail Channels
Retail Channels—Drug Stores
Natural Channel/SPINS

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Sleep Habits
Sleep Troubles
Sleep Aid Usage
Attitudes Towards Sleep Aids
Selecting Remedies
Motivation to Try Sleep Aids
Impact of Lack of Sleep
Race and Hispanic Origin
Cluster Analysis
Custom Consumer—Gender by Age

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Supermarket and Other
Leading Companies
Brand Share—Diphenhydramine HCl Sleep Aids
Brand Share—Natural Sleep Aids
Brand Share—Snore Remedies
Brand Share—Homeopathic Sleep Aids
Innovation and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Key Household Purchase Measures—SymphonyIRI Group Builders Panel
Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI/Builders Panel Data Definitions
Appendix—Trade Associations