This report explores the cereal bars category-going beyond discussion of market trends, segment performance and brand sales to include insights on how this snack category can continue to thrive despite ongoing competition from other product categories, economic recession that may alter consumer purchase behavior, and changing tastes that may be resulting in bar "burnout."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Granola Bars
Segment Performance—Cereal Bars
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Supermarkets
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Granola Bars
Brand Share—Cereal Bars
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
Other
Retail Channels—Drug and Mass
Breakfast, Granola, Protein and Diet Bars: A Consumer Overview
Cereal Bar and Granola Bar Usage
Reasons for Eating Cereal Bars and Granola Bars, Usage by Daypart, and Purchase Influencers
Attitudes Towards and Competitive Positioning of Cereal/Breakfast Bars
Teens and Cereal/Granola Bars
IRI/Builders—Key Household Purchase Measures
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Who the big players in the category are and how they managed to grow their businesses in 2008
