Cereal and Snack Bars - US - March 2010
Cereal and Snack Bars - US - March 2010

The cereal and snack bar segment has posted strong performance over the last five years, with sales increasing nearly 50% behind a flurry of new product activity that peaked in 2007. Since that time things have cooled off considerably. The total number of new product launches is down, and sales growth has flattened out. Still, the category remains highly competitive and successful brands are focusing on a few key themes ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Granola Bars
Segment Performance—Breakfast/Cereal/Snack Bars
Segment Performance—Other Snack Bars
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores and Mass
Retail Channels—Natural Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage Trends—Cereal, Breakfast, Nutrition/Protein, Bars or Granola Bars
How, When, and Why Various Types of Bars are Used
Who Eats Various Types of Bars?
Reasons to Eat Cereal/Breakfast Bars and Granola Bars
Factors Influencing Brand Selection
Changes in Bar Purchasing and Impact of Cause Marketing/Environmental Positioning
Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Granola Bars
Brand Share—Breakfast/Cereal/Snack Bars
Brand Share—Other Snack Bars
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations