The online fashion retail market has boomed in the last five years and shows no signs of stopping. In 2007, Mintel estimates that the market was worth £2.38 billion and for 2008, this is expected to increase by 26.3% to £3 billion. The market is being driven by a widening in consumers’ online purchasing repertoires from established categories like entertainment goods, making it one of the fastest-growing categories.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Market Size and Forecast
Market in Context
Strengths and Weaknesses in the Market
Channels of Distribution
Consumer
Consumer
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Consumer Typologies
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Retailer Profiles
Data
Data
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Appendix
Appendix: Where Do They Buy Clothing Online
Appendix: What They Bought Online
Appendix: What They Think of Buying Clothing Online
Appendix: Consumer Typologies
Other
Industry Insights
The Consumer – Where Do They Buy Clothing Online?
The Consumer – What They Bought Online
The Consumer - What They Think Of Buying Clothing Online
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Online expenditure is expected to make up 6.1% of clothing and footwear spending in 2008. This will start to have an impact on high street fashion retailers’ overall business models.
