Fashion Online - UK - March 2012
Fashion Online - UK - March 2012

“Fashion retailers are capitalising on the phenomenal popularity and influence of social networks and sites such as Facebook and Twitter have become prime advertising platforms. With users sharing their opinions, experiences and interests via social networks, this channel also provides valuable insight into customers’ real wants and needs. Although the concept of “F-commerce” is in its infancy, it seems likely these sites will become hotspots for shopping as well as ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Who Buys Fashion Online?
The Consumer – Where They Buy Clothing
The Consumer – Attitudes Towards Buying Clothing Online
The Consumer – Further Attitudes Towards Buying Clothing Online

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Brand Communication and Promotion
Appendix – Brand Research
Appendix – The Consumer – Who Buys Fashion Online?
Appendix – The Consumer – Where They Buy Clothing
Appendix – The Consumer – Attitudes Towards Buying Clothing Online
Appendix – The Consumer – Further Attitudes Towards Buying Clothing Online