UK Fashion Online Market Report 2022
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The UK Fashion Online Market Report identifies recent changes in consumer shopping behaviours when buying fashion online, the leading online retailers and the impact of rising inflation on the online fashion market. This report covers the UK online fashion market size, market forecast, market segmentation and future fashion ecommerce trends.
The pandemic saw unprecedented growth for the ecommerce fashion industry, particularly during lockdown periods, yet this now follows a period of consistent decline in 2022 as more demand returns to stores.
Meanwhile, the cost-of-living crisis will constrain demand for the online fashion market in the short term as most of the fashion market is discretionary and therefore exposed to consumers cutting back spending.
Mintel’s ecommerce fashion industry analysis identifies that the financially confident Generation Z members will still place fashion as a priority. While many of these consumers will continue to favour buying clothes and footwear from low-priced fast fashion retailers, there are growing fashion ecommerce trends surrounding awareness about the environmental and sustainability impact. The pushback from this generation is likely to turbo-charge the second-hand, rental and subscription online fashion markets.
Mintel’s ecommerce fashion industry analysis outlines that the outlook is positive for the online fashion market in the long term with the fashion sector benefitting from a continued shift towards online, further technology advancements and a more integrated multi-channel market.
However, the rising rate of returns, exacerbated by heightened online shopping due to the pandemic, remains a threat to the ecommerce fashion industry, as it is very costly for businesses financially and environmentally.
To discover more about the UK Fashion Online Market Report 2022, read our UK Fashion: Inclusivity and Diversity Market Report 2022, or take a look at our extensive Clothing, Footwear and Accessories Market Research.
Brands: Shein, JD Williams, Boohoo, Farfetch, ASOS, eBay, Very, Amazon, Debenhams, Simple Be, Jacomo, MandM Direct, Missguided, Mennance, Zalando, Boden, Net-a-Porter, Sosander, Marks and Spencer, TX Maxx, New Look, Matalan, H&M, Next, Sainsbury’s, Sports Direct, John Lewis, PrettyLittleThing, Nasty Gal, Facebook, YouTube, Instagram, Twitter, TikTok, Pinterest, Twitch, Snapchat.
Products: Men, women and children’s clothing, footwear, and fashion accessories.
This report, written by Tamara Sender Ceron, a leading analyst in the Clothing and Footwear sector, delivers in-depth commentary and analysis to highlight current trends in the online fashion market and add expert context to the numbers.
In 2022, while growth in the online fashion market has slowed, the channel continues to capture a significantly greater share (44%) of overall spending on clothing and footwear than pre-pandemic. As consumers cut back on discretionary spending amid the worsening cost-of-living crisis, online fashion sales at value-focused retailers and pureplays will benefit from consumers trading down and hunting for bargains. But there are opportunities for fashion retailers to use their online platforms to drive growth in alternative revenue streams such as second-hand and rental/subscription markets, particularly as a desire to refresh wardrobes on a budget combines with eco-led behaviours. ”
Tamara Sender Ceron
Fashion Retail – Associate Director
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.