The pizza market is showing strong growth, of 6% over the last year, driven by the performance of the chilled sector. Pizza has traditionally been seen as a convenient, quick to cook and easy to clean up option, which, although, not a family favourite, had a place as an easy stand by. However, the consumer’s needs are rapidly developing and for pizza to retain its value and growth, in ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Value and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Attitudes Towards Pizza
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Other
The Consumer – Usage and Type
The Consumer – Reasons for Buying
23rd July 2008
Whilst the worsening economic situation is bad news for the majority of sectors, evidence is emerging that products catering for home entertainment could be sitting pretty…. 
7th March 2008
Rollover launched two new pizza formats at this years Hotelympia 2008 trade exhibition: the Rollover Cone and Rollover Wrappa.
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