“Although pizza has avoided the kind of negative press that has traditionally been directed at other fast food, such as hamburgers and ready meals, it is tarred with the same brush, when it comes to healthiness, in the eyes of the consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Types of Pizza Eaten
The Consumer – Choice Factors
The Consumer – Attitudes Towards Health in Pizza
The Consumer – Attitudes Towards Pizza
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Market Share and Segmentation
Appendix – Brand Communication and Promotion
Appendix – Channels to Market
Appendix – Consumer – Types of Pizza Eaten
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes Towards Health in Pizza
Appendix – Consumer – Attitudes Towards Pizza
Appendix – Target Groups
4th May 2012
"The marketing messages which Chicago Town and Goodfella’s are focussing on appear to be taking divergent paths, but their strong commitment to advertising represents something of a united front against the flourishing own-label pizza sector." 
25th November 2011
“Of course cash-strapped consumers are able to eat healthily on a budget, but these days the majority almost count on pizzas being first and foremost about eating pleasure.”
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