Pizza - UK - December 1999
Pizza - UK - December 1999

Volume sales of pizza are up by 53% in 1999, with the modern consumer appearing to have increasingly less time for food preparation. As pizza achieves commodity status, the TGI survey indicates that housewives' usage of pizza continues to increase, with one in ten serving their family pizza at least once a week. Although considered a healthy food choice, low-fat varieties of pizza have been launched to appeal to the ...

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Overview

Overview

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Executive Summary

Market

Market

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Market Drivers
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

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The Consumer

Brand/Company

Brand/Company

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Advertising and Promotion

Other

Introduction and Abbreviations
The Supply Structure
The Future
Forecast