Table of Contents
Issues in the Market
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- Main themes:
- Definition
Insights and Opportunities
Market in Brief
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- A triumphant return to growth
- A changing world
- The new health
- Indulge me
- Eating in is the new eating out
- Outlook
Fast Forward Trends
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- Trend one: End of (US) Empire?
- Market Touchpoints/Implications
- Trend Two: The Over Optioned
- Market Touchpoints/Implications
- Fast Forward Trends– an explanation
Internal Market Environment
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- Key points
- Pizza consumption
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- Figure 1: Usage of pizza (excluding takeaway) in the last 12 months, 2002-06
- Lighter pizzas
- Pizza’s old sell by date
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- Figure 2: Pizza consumption (excluding takeaway) in the last 12 months, by age, 2006
- Home chefs
- Parental pressure
- World flavour
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- Figure 3: Agreement with selected lifestyle statements, 2002-06
- Premiumization
- Is the future frozen?
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- Figure 4: Agreement with selected lifestyle statements, 2002-06
- Growth of chilled
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- Figure 5: Types used, 2002-06
- Own-label increasingly attractive
- The restaurant factor
Broader Market Environment
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- Key points
- Green pizza
- Labelling
- You are what you eat
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- Figure 6: Agreement with selected lifestyle statements, 2002-06
- Changing nature of society
- The great pizza divide
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- Figure 7: Heavy and light pizza consumption by socio-economic groups, 2006
- A favourite with mum
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- Figure 8: Working status by socio-economic group, 2006
Competitive Context
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- Key points
- Ready meals
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- Figure 9: UK retail sales of chilled and frozen ready meals, 2001-05
- Pasta pressure
- The same need – a different flavour
- Pizza restaurants and takeaways
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- Figure 10: The UK pizza and pasta eating out market, at current and constant prices, 2000-05
- Pizza passion
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- Figure 11: Adults who visit pizza places for takeaway or to eat in, 2002-06
- The takeaway fights back
- An authentic education
- The young ones’ favourite
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- Figure 12: Usage of pizza places, 11-19-year-olds, 2002-06
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Targeting takeaways and restaurants
- Solution for the solus eating occasion
- Do it yourself
- A taste of the exotic
- Health on the mind
- European influences
Market Value and Forecast
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- Key points
- The pizza market returns to strong growth
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- Figure 13: UK retail sales of pizza by volume and value, 2000-06
- Chilled hotting up
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- Figure 14: UK retail sales of pizza, by type, 2006
- Defrosting the frozen market
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- Figure 15: UK retail sales of pizza, by type, 2000-06
- Bases appeal
- Forecast
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- Figure 16: Forecast of the UK market for pizza, by value 2006-11
- Factors used in the forecast
Segment Performance
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- Key points
- Frozen
- A stabilising market
- Ice is advancing
- Fresher than fresh
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- Figure 17: UK retail value and volume sales of frozen pizza, 2000-06
- Size counts
- Bigger could be better
- New combinations
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- Figure 18: UK retail value sales of frozen pizza, by size, 2000-06
- Pizza goes authentic
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- Figure 19: UK retail value sales of frozen pizza, base type, 2005 and 2006
- Snacking solution
- Chilled
- Chilled from strength to strength
- Innovation wins through
- Premium pizza
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- Figure 20: UK retail value and volume sales of chilled pizza, 2000-06
- Pride of place
- Bases and sauces
- Easy home cooking
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- Figure 21: UK retail value and volume sales of pizza bases and sauces, 2000-06
- Adding appeal
Market Share
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- Key points
- Northern Foods conquer frozen
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- Figure 21: Manufacturers’ share of the frozen pizza market, 2006
- Chicago Town faces up to takeaways
- Dr. Oetker’s deep
- Frozen brands hold off own-label
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- Figure 22: Manufacturers’ share of the frozen pizza market, 2000-06
- McCain loses favour
- Pizza Express a recipe for success
- The mighty own-label
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- Figure 23: Manufacturers’ share of fresh pizza market, 2000-06
- The brands within own-label
Companies and Products
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- Schwan’s Consumer Brands UK Ltd
- Chicago Town
- Northern Foods plc
- Goodfella’s
- Own-label
- Oetker Group
- Bakkavor Group
- McCain Foods (GB) Ltd
- Greencore Group
- Stateside Foods Ltd
- Napolina Ltd
- Avance UK Ltd
- Paramount Foods Ltd
Brand Elements
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- Pizza Express
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- Figure 24: Words Associated with Pizza Express, February 2007
- Brand Qualities
- Recommendations
- Health + authenticity = 21st century goldmine
- Widening participation
- Goodfellas
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- Figure 25: Words Associated with Goodfellas, February 2007
- Brand qualities
- Recommendations
- McCain
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- Figure 26: Words Associated with McCain, February 2007
- Brand qualities
- Recommendations
- Back to the drawing board
- Usage of brands
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- Figure 27: Usage of brands, February 2007
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- Figure 28: Attitudes towards brands, February 2007
- Brand satisfaction and performance
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- Figure 29: Brand satisfaction and performance, February 2007
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- Figure 30: Brand commitment, February 2007
Brand Communication and Promotion
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- Key points
- Frozen pizza spend down…
- …while chilled is on the up
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- Figure 31: Main monitored media advertising expenditure on pizza, 2001-06
- Dr. Oetker spend to establish brand
- Green Isle/Northern Foods’ consistent high spend
- Schwan Food’s varying spend
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- Figure 32: Main monitored media advertising expenditure on frozen pizza, by advertiser, 2002-06
- Limited spend on fresh, Asda key player
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- Figure 33: Main monitored media advertising expenditure on fresh pizza, by advertiser, 2002-06
Channels to Market
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- Key points
- Frozen pizza – multiples dominate
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- Figure 34: UK retail value sales of frozen pizza, by type of outlet, 2002-06
- Freezer centres cooling off
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- Figure 35: UK retail value sales of frozen pizza, by type of outlet, 2002-06
- Chilled pizza – a different picture
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- Figure 36: UK retail value sales of chilled pizza, by type of outlet, 2000-06
- Lessons from Europe
The Consumer – Usage and Type
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- Key points
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- Figure 37: Pizza type purchased for home consumption in last three months, October 2006
- On occasion
- The big fat problem
- Frozen a British staple
- But not a perfect pizza
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- Figure 38: Pizza type purchased for home consumption in last three months, 2000-06
- Target takeaway
- Chilled pizza: a premium choice
- Chilly eaters
- An educated palette
- Home cooking
- Back to bases
- How many types of pizza are bought?
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- Figure 39: Number of types of pizza bought in the last three months, October 2006
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- Figure 40: Number of types of pizza bought in the last three months by types of pizza, October 2006
The Consumer – Reasons for Buying
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- Key points
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- Figure 41: Reasons for buying pizza, October 2006
- The winning combination
- A cheap treat
- Slice of time
- Easy entertaining
- Party pizzas
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- Figure 42: Reason for buying by lifestage, October 2006
- Pizzas of habit
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- Figure 43: Occasions driving pizza purchase, by lifestage, October 2006
- An important target group
- Pizza preferences
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- Figure 44: Type of pizza bought by motivations for buying, October 2006
- Pizza kits key for future
- Kids are a driver
- Deli counter pizza, almost homemade
The Consumer – Attitudes Towards Pizza
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- Key points
- The discerning customer
- Easing the guilt
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- Figure 45: Consumer attitudes towards pizza, October 2006
- Supermarket pizza plays second fiddle
- The chilled paradox
- The wealth divide
- Consumer typologies
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- Figure 46: Consumer typologies, October 2006
- Fresh Tops (21%)
- Who are the Fresh Top?
- All Good (17%)
- Who are the All Good?
- Restaurateurs (23%)
- Who are the Restaurateurs?
- Uninterested (39%)
- Who are the Uninterested?
Appendix
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- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Internal Market Environment – Detailed Demographics
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- Figure 47: Usage of pizza (excluding takeaway) in the last 12 months, by demographic sub-group, 2006
- Figure 48: Agreement with selected lifestyle statements, 2002-06
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- Figure 49: Age structure of the UK population, by gender, 2001-11
- Figure 50: Usage of pizza places, 11-19-year-olds, by demographic sub-group, 2006
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- Figure 51: Frequency of use and who go with – pizza places, 11-19-year-olds, 2002-06
- Figure 52: Frequency of use and who go with – pizza places, 11-19-year-olds, by gender, age and socio-economic group, 2006
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- Figure 53: Ever go to pizza places, 7-10-year-olds, 2002-06
- Figure 54: Ever go to pizza places, 7-10-year-olds, by demographic sub-group, 2006
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- Figure 55: Usage of pizza places, 7-10-year-olds, 2002-06
- Figure 56: Usage of pizza places, 7-10-year-olds, by demographic sub-group, 2006
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- Figure 57: UK retail value sales of pasta and pasta-based ready meals, by type, at current prices, 2002-06
- Broader Market Environment – Detail
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- Figure 58: PDI and consumer expenditure, at current and constant 2001 prices, 2001-11
- Figure 59: Population by socio-economic status, 2001-06
- Usage and type – Detailed Consumer Demographics
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- Figure 60: Pizza type purchased for home consumption in last three months, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size, car usage and age finished full-time education, October 2006
- Figure 61: Pizza type purchased for home consumption in last three months, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size, car usage and age finished full-time education, October 2006
- Reasons for buying – Detailed Consumer Demographics
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- Figure 62: Reasons for buying pizza, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size and car usage, October 2006
- Figure 63: Reasons for buying pizza, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size, car usage and age finished full-time education, October 2006
- Consumer attitudes towards pizza – Detailed Consumer Demographics
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- Figure 64: Consumer attitudes towards pizza, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size, car usage and age finished full-time education, October 2006
- Figure 65: Consumer attitudes towards pizza, by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN categories, media usage, commercial TV viewing, supermarket used, household size, car usage and age finished full-time education, October 2006
- Figure 66: Consumer typologies by gender, age, social grade, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used and household size, October 2006
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- Figure 67: Consumer typologies by type of pizza bought in the last three months, October 2006
- Figure 68: Consumer typologies by attitudes towards pizza, October 2006
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- Figure 69: Consumer typologies by motivations for buying pizza, October 2006
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