Health and fitness club operators have faced a challenging time lately. Their fixed costs (and this is a sector with a high fixed cost base) have risen considerably, primarily but not exclusively because of the massive rise in energy costs. Although they have been able to recoup some of these extra costs through increased spend per member and increased numbers of members per club, operators have struggled to cope. It ...
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Overview
Overview
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Market
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Broader Market Environment
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Consumer
Consumer
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Consumer Targeting Opportunities
Brand/Company
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Who’s Innovating?
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Other
The Consumer – Type of Club Used
The Consumer – Current Usage Status
The Consumer – Attitudes Towards Health and Fitness Clubs
The Consumer – Attitudes Towards Clubs: Detailed Demographics
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