“While some Brits are still nervous about visiting or returning to a gym, people are prioritising both their physical and mental health more than ever. Operators will need to develop more holistic services that enable consumers to incorporate activity from outside the gym, and harness new technologies for progress tracking. The long-term outlook for the industry is strong and the fitness industry will continue to attract a wider audience.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – Key Takeaways
Market Size and Forecast
Market Segmentation
Market Drivers
Regulatory and Legislative Changes
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Key Takeaways
Impact of COVID-19 on Consumer Behaviour
Health and Fitness Club Membership
Reasons for Cancelling Membership
Missed Features of Health and Fitness Clubs
Usage and Future Interest in Online Fitness Services
Interest in Additional Health and Fitness Club Services
Attitudes Towards Health and Fitness Clubs and COVID-19
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – Key Takeaways
Key Players
Market Share
Competitive Strategies
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
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The impact of COVID-19 on the UK private health and fitness club market.
