“The health and fitness market is in a strong position to continue growing. With an increased focus on active lives, healthy eating, and exercise from both consumers and other industries this should feed into the health club sector. Operators need to keep up with market trends, especially technology.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Health and Fitness Club Usage
Health and Fitness Club Brand Usage and Consideration
Payment Methods
Barriers to Health and Fitness Club Usage
Class Preferences
Attitudes towards Developments in the Health and Fitness Industry
Online Services and Capabilities
The Role of Technology and Media in Health and Fitness
Additional Advice and Services
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
23rd February 2018
“Health and fitness clubs can learn from the rise of free fitness classes and online content in a bid to attract those who currently would not consider joining a gym.” 
26th January 2018
“New virtual reality exercise equipment unveiled at the CES 2018 tech show in Las Vegas promises to revolutionise the way people workout, with greater alignment between the fitness and gaming industries potentially also helping to tackle sedentary lifestyles.”
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How can gym operators use technology to increase member retention rates?
