Table of Contents
Issues in the Market
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- Main issues:
- Definitions
- Abbreviations
Insights and Opportunities
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- Health and fitness hub
- Join a club and find a partner
- New outdoor ‘superclubs’
- Summer camp brand extension?
- Home as hub?
Market in Brief
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- Market shows signs of increased growth
- Rising affluence and health concerns drive demand
- Rising costs hold back profits
- Secondary revenue shows strongest growth
- Fitness First maintains dominant position
- More than one in ten use private health club
- As many lapsed as members
- Outdoor alternative still attractive to many
Fast Forward Trends
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- Trend 1: Same as It Ever Was: On Consistency
- What's it about?
- Observations
- What next?
- Trend 2: Premium vs Cut-Throat Island
- What's it about?
- Observations
- What next?
Internal Market Environment
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- Key points:
- Rising fixed costs
- In energy…
- …rent and rates…
- …and other areas
- Industry promotion
Broader Market Environment
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- Key points:
- Trends in PDI and CONEXP
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2002-12
- The age structure of the population
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- Figure 2: Trends in the UK population, by gender and age, 2002-12
- The socio-economic structure of the population
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- Figure 3: Trends in the adult population*, by socio-economic group, 2002-12
- Rising obesity levels
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- Figure 4: Trends in body mass index (BMI) of adults in England, by gender, 2001-04
- GP/exercise referrals
Competitive Context
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- Key points
- Leisure expenditure
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- Figure 5: Consumer expenditure on selected leisure goods and activities, 2001-06
Strengths and Weaknesses in the Market
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- Strengths
- Large latent potential
- Macro trends in industry’s favour
- Health and fitness generation growing up
- Weaknesses
- Energy costs
- Other fixed costs
- Competition from public sector
Who’s Innovating?
Market Size and Forecast
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- Key points
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- Figure 6: UK health and fitness clubs market size trends, 2002-12
- Past market performance
- Present market performance
- Future market performance
- Factors incorporated in the forecast
Segment Performance
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- Key points
- Health and fitness clubs by sector
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- Figure 6: UK health and fitness clubs market, by sector, 2002-06
- Membership/admission fees
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- Figure 7: Trends in membership/admission fees of UK health and fitness clubs, 2002-07
- Joining fees
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- Figure 8: Trends in joining fees of UK health and fitness clubs, 2002-07
- Other revenue
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- Figure 9: Trends in other revenue of UK health and fitness clubs, 2002-07
Market Shares
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- Key points
- Operator market share
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- Figure 10: UK health and fitness club operator market shares, 2007
Companies and Products
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- Key points
- Industry structure
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- Figure 11: Leading players in the health and fitness clubs market, by brand, March 2007
- Fitness First Holdings Ltd
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- Figure 12: Financial performance of Fitness First Clubs Ltd, 2002-05
- Whitbread plc (David Lloyd Leisure)
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- Figure 13: David Lloyd UK clubs, financial performance, 2003-07
- Virgin Active Ltd
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- Figure 14: Financial performance of Virgin Active Ltd, 2002-06
- LA Fitness Ltd
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- Figure 15: LA Fitness Ltd, financial performance, 2001-05
- Esporta Group Ltd
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- Figure 16: Financial performance of Esporta Group Ltd, 2001-05
- Bannatyne Fitness Ltd
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- Figure 17: Financial performance of Bannatyne Fitness Ltd, 2001-06
- Cannons Health & Fitness Ltd
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- Figure 18: Cannons Health & Fitness Ltd, financial performance, 2001-05
- JJB Health Clubs
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- Figure 19: JJB Health Clubs, financial performance, 2003-07
- Other players
- Total Fitness
- De Vere Hotels & Leisure Ltd
- The Club Company (UK) Ltd
The Consumer – Type of Club Used
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- Key points:
- Club usage
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- Figure 20: Type of health and fitness club used, February 2007
- Type of club used by demographic group
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- Figure 21: Type of health and fitness club used, by gender, age, socio-economic group, marital status, lifestage, presence of children, household income, region, media usage, TV reception and supermarket usage, February 2007
The Consumer – Current Usage Status
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- Key points
- Type of club member
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- Figure 22: Type of health and fitness club member, February 2007
- Type of health and fitness club user by demographic group
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- Figure 23: Type of health and fitness club member, by gender, age, socio-economic group, marital status, lifestage, presence of children, household income, region, media usage, TV reception and supermarket usage, February 2007
- Type of member by type of club used
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- Figure 24: Type of health and fitness club member, by type of health and fitness club used, February 2007
The Consumer – Attitudes Towards Health and Fitness Clubs
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- Key points:
- Attitudes towards health and fitness clubs
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- Figure 25: Attitudes towards health and fitness clubs, February 2007
- Attitudes by type of club used
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- Figure 26: Attitudes towards health and fitness clubs, by type of health and fitness club used, February 2007
- Attitudes by current club status
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- Figure 27: Attitudes towards health and fitness clubs, by type of health and fitness club member, February 2007
The Consumer – Attitudes Towards Clubs: Detailed Demographics
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- Most popular attitudes towards health and fitness clubs
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- Figure 28: Most popular attitudes towards health and fitness clubs, by gender, age, socio-economic group, marital status, lifestage, presence of children, household income, region, media usage, TV reception and supermarket usage, February 2007
- Next most popular attitudes towards health and fitness clubs
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- Figure 29: Next most popular attitudes towards health and fitness clubs, by gender, age, socio-economic group, marital status, lifestage, presence of children, household income, region, media usage, TV reception and supermarket usage, February 2007
- Attitudes towards health and fitness clubs, by most popular other attitudes
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- Figure 30: Attitudes towards health and fitness clubs, by most popular other attitudes towards health and fitness clubs, February 2007
- Attitudes towards health and fitness clubs, by next most popular other attitudes
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- Figure 31: Attitudes towards health and fitness clubs, by next most popular other attitudes towards health and fitness clubs, February 2007
Consumer Targeting Opportunities
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- Key points
- Health and fitness club target groups
- Enthusiasts (5% of adults or 2.5 million adults aged 15+)
- Sharers (14% of adults or 7 million adults aged 15+)
- Alternatives (64% of adults or 32.1 million adults aged 15+)
- Women’s Roomers (7% of adults or 3.5 million adults aged 15+)
- Meeters (9% of Internet users or 4.5 million adults aged 15+)
- Health and fitness club target groups by demographic sub-group
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- Figure 32: Health and fitness club target groups, by gender, age, socio-economic group, marital status, lifestage, presence of children, household income, region, media usage, TV reception and supermarket usage, February 2007
- Type of member by target group
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- Figure 33: Type of health and fitness club user, by health and fitness club target groups, February 2007
- Type of club used by target group
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- Figure 34: Type of health and fitness club used, by health and fitness club target groups, February 2007
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