Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Providing for food and drink industries is main focus for packaging players
- Plastic only packaging type to show growth in constant terms since 1999
- With improvements, glass might make a comeback
- Packaging decisions put low priority on retailer input…for now
- Consumers and retailers support pro-environmental packaging
- Consumers expect convenient packaging
- The lifestages of consumers dictate specific packaging needs
- New directions for packaging: Safer packaging
Market Factors
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- Packaging and cost of production
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- Figure 1: Component costs of food of U.S. origin for consumption at home and away from home, 1998-2003
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- Figure 2: Categories of food marketing costs as a percentage of total marketing costs, 1998-2003
- Convenience—the primary driver of packaging innovation
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- eClip: Figure 3: Convenience and ketchup in squeeze bottles, 2005
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- eClip: Figure 4: Convenience and Skippy Squeeze It, 2005
- Retailer issues
- Packaging and the personality of the product
- Shelf-life/preservation
- Monitoring freshness and extending shelf-life
- Aseptic packaging
- Environmental factors
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- eClip: Figure 5: Individually-wrapped products and the environment, 2005
U.S. Food and Drink Packaging Trends
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- Re-sealable packages
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- Figure 6: Cold beverage full-line vending sales, by type of container, percentage of sales by volume, 2001-04
- Shifts in portion size
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- eClip: Figure 7: Portion size: Too large or too small?
- Portability
- Smart packaging
- Packaging that provides product customization
- Nostalgia
Non-U.S. Food and Drink Packaging Trends
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- Introduction
- ‘Safe and healthy’ packaging
- Eye-catching packaging
- Pro-environmental packaging
Supply Structure
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- Major types of packaging
- Overview
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- Figure 8: Value of U.S. container shipments by type of packaging, 2004
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- Figure 9: Share of value of U.S. shipments of major packaging materials, 1999-2004
- Board and paper packaging
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- Figure 10: Value of U.S. shipments of corrugated board, paperboard and sanitary foodboard, at current and constant prices, 1999-2004
- Metal cans
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- Figure 11: Value of U.S. shipments of metal cans, at current and constant prices, 1999-2004
- Plastic bottles
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- Figure 12: Value of U.S. shipments of plastic bottles, at current and constant prices, 1999-2004
- Glass containers
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- Figure 13: U.S. shipments of glass containers, by end use, number of units, 1999-2004
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- Figure 14: Value of U.S. shipments of glass containers, at current and constant prices, 1999-2004
- Packaging decisions and the value chain
- Company profiles
- Paperboard
- International Paper Company (IP)
- MeadWestvaco Corporation
- Weyerhaeuser Company
- Glass containers
- Owens-Illinois, Inc.
- Saint-Gobain Containers, Inc.
- Anchor Glass Container Corporation
- Metal containers
- Silgan Holdings Inc.
- Crown Holdings, Inc.
- Ball Corporation
- Plastics
- Amcor PET Packaging
- Consolidated Container Company LLC
- Constar International Inc.
The Consumer
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- Introduction
- Summary of findings
- Sugar
- Preferred packaging
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- Figure 15: Sugar: type of packaging usually bought, February 2006
- How stored at home
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- Figure 16: Method of storing sugar when it is purchased in a paper bag, February 2006
- Preference for paper over plastic
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- Figure 17: Preference for paper or plastic sugar packaging when price is not a factor, February 2006
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- Figure 18: Preference for paper or plastic sugar packaging when plastic container has one pound less, February 2006
- Mayonnaise
- Preferred packaging
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- Figure 19: Mayonnaise: type of packaging usually bought, February 2006
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- Figure 20: Mayonnaise: type of packaging usually bought, by gender, February 2006
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- Figure 21: Mayonnaise: type of packaging usually bought, by age, February 2006
- Traditional glass vs plastic wide mouth preference
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- Figure 22: Mayonnaise: preference for traditional glass vs wide mouth plastic, when price is not a factor, February 2006
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- Figure 23: Mayonnaise: preference for traditional glass vs wide mouth plastic, when price is a factor, February 2006
- A different squeeze - preferences
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- Figure 24: Preference for different “squeeze containers” of mayonnaise when price is not a factor, February 2006
- Coffee: self-heating cups
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- Figure 25: Willingness to purchase coffee in “self-heating” packaging for $2.25, February 2006
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- Figure 26: Willingness to purchase coffee in “self-heating” packaging for $2.25, by age, February 2006
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- Figure 27: Willingness to purchase coffee in “self-heating” packaging for $2.25, by Hispanic origin, February 2006
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- Figure 28: Willingness to purchase coffee in “self-heating” packaging for $3.00, February 2006
- Tuna: the re-sealable pouch option
- Preferred packaging
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- Figure 29: Tuna: type of packaging usually bought, February 2006
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- Figure 30: Tuna: type of packaging usually bought, by age, February 2006
- Perceived benefits of tuna in a pouch
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- Figure 31: Reasons for buying tuna in a pouch, February 2006
- Tuna pouch buyers’ other preferences
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- Figure 32: Other products purchased in a pouch, February 2006
Future Trends
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- Aging population creates greater need for “easy open” packaging
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- Figure 33: U.S. population, by age, 2000-10
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- Figure 34: Projected U.S. population aged 65+ with arthritis or chronic joint symptoms, 2005-30
- Retailer-specific packaging
- Product customization in packaging and “smart” packaging
- The future of plastics
- Safer packaging
Appendix: Trade Associations
Appendix: New Product Briefs from U.S. Launches
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- Wolfgang Puck: Gourmet Latte in Self Heating Can
- Biota Brands: Biota Colorado Pure Spring Water in Biodegradable Bottle
- Haagen-Dazs: Haagen-Dazs To Go!
Appendix: New Product Briefs from Non-U.S. Launches
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- Peres Chartreux: Chartreuse Diffusion Liquor in Wood Bottle
- Cervezas Alhambra: Alhambra Beer with Top Cover
- Gentix Spirituosen: Gentix Energy Drink with Vodka in “Syringe” Packaging
- Otsuka: Bean Stalk Snow Baby Food in Anti-bacterial Can
- CVO International: Ovidas Belgian Chocolate in a Ring-Pull Can
- Blackwood: Diva Vodka in Crystal Filled Glass Tube
Appendix: Images of Packaging Tested in Survey
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