Food and Drink Packaging Trends - US - April 2006

INTRODUCTION AND ABBREVIATIONS
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Providing for food and drink industries is main focus for packaging players
Plastic only packaging type to show growth in constant terms since 1999
With improvements, glass might make a comeback
Packaging decisions put low priority on retailer input…for now
Consumers and retailers support pro-environmental packaging
Consumers expect convenient packaging
The lifestages of consumers dictate specific packaging needs
New directions for packaging: Safer packaging
MARKET FACTORS
Packaging and cost of production
Figure 1: Component costs of food of U.S. origin for consumption at home and away from home, 1998-2003
Figure 2: Categories of food marketing costs as a percentage of total marketing costs, 1998-2003
Convenience—the primary driver of packaging innovation
eClip: Figure 3: Convenience and ketchup in squeeze bottles, 2005
eClip: Figure 4: Convenience and Skippy Squeeze It, 2005
Retailer issues
Packaging and the personality of the product
Shelf-life/preservation
Monitoring freshness and extending shelf-life
Aseptic packaging
Environmental factors
eClip: Figure 5: Individually-wrapped products and the environment, 2005
U.S. FOOD AND DRINK PACKAGING TRENDS
Re-sealable packages
Figure 6: Cold beverage full-line vending sales, by type of container, percentage of sales by volume, 2001-04
Shifts in portion size
eClip: Figure 7: Portion size: Too large or too small?
Portability
Smart packaging
Packaging that provides product customization
Nostalgia
NON-U.S. FOOD AND DRINK PACKAGING TRENDS
Introduction
‘Safe and healthy’ packaging
Eye-catching packaging
Pro-environmental packaging
SUPPLY STRUCTURE
 MAJOR TYPES OF PACKAGING
Overview
Figure 8: Value of U.S. container shipments by type of packaging, 2004
Figure 9: Share of value of U.S. shipments of major packaging materials, 1999-2004
Board and paper packaging
Figure 10: Value of U.S. shipments of corrugated board, paperboard and sanitary foodboard, at current and constant prices, 1999-2004
Metal cans
Figure 11: Value of U.S. shipments of metal cans, at current and constant prices, 1999-2004
Plastic bottles
Figure 12: Value of U.S. shipments of plastic bottles, at current and constant prices, 1999-2004
Glass containers
Figure 13: U.S. shipments of glass containers, by end use, number of units, 1999-2004
Figure 14: Value of U.S. shipments of glass containers, at current and constant prices, 1999-2004
 PACKAGING DECISIONS AND THE VALUE CHAIN
 COMPANY PROFILES
Paperboard
International Paper Company (IP)
MeadWestvaco Corporation
Weyerhaeuser Company
Glass containers
Owens-Illinois, Inc.
Saint-Gobain Containers, Inc.
Anchor Glass Container Corporation
Metal containers
Silgan Holdings Inc.
Crown Holdings, Inc.
Ball Corporation
Plastics
Amcor PET Packaging
Consolidated Container Company LLC
Constar International Inc.
THE CONSUMER
Introduction
Summary of findings
Sugar
Preferred packaging
Figure 15: Sugar: type of packaging usually bought, February 2006
How stored at home
Figure 16: Method of storing sugar when it is purchased in a paper bag, February 2006
Preference for paper over plastic
Figure 17: Preference for paper or plastic sugar packaging when price is not a factor, February 2006
Figure 18: Preference for paper or plastic sugar packaging when plastic container has one pound less, February 2006
Mayonnaise
Preferred packaging
Figure 19: Mayonnaise: type of packaging usually bought, February 2006
Figure 20: Mayonnaise: type of packaging usually bought, by gender, February 2006
Figure 21: Mayonnaise: type of packaging usually bought, by age, February 2006
Traditional glass vs plastic wide mouth preference
Figure 22: Mayonnaise: preference for traditional glass vs wide mouth plastic, when price is not a factor, February 2006
Figure 23: Mayonnaise: preference for traditional glass vs wide mouth plastic, when price is a factor, February 2006
A different squeeze - preferences
Figure 24: Preference for different “squeeze containers” of mayonnaise when price is not a factor, February 2006
Coffee: self-heating cups
Figure 25: Willingness to purchase coffee in “self-heating” packaging for $2.25, February 2006
Figure 26: Willingness to purchase coffee in “self-heating” packaging for $2.25, by age, February 2006
Figure 27: Willingness to purchase coffee in “self-heating” packaging for $2.25, by Hispanic origin, February 2006
Figure 28: Willingness to purchase coffee in “self-heating” packaging for $3.00, February 2006
Tuna: the re-sealable pouch option
Preferred packaging
Figure 29: Tuna: type of packaging usually bought, February 2006
Figure 30: Tuna: type of packaging usually bought, by age, February 2006
Perceived benefits of tuna in a pouch
Figure 31: Reasons for buying tuna in a pouch, February 2006
Tuna pouch buyers’ other preferences
Figure 32: Other products purchased in a pouch, February 2006
FUTURE TRENDS
Aging population creates greater need for “easy open” packaging
Figure 33: U.S. population, by age, 2000-10
Figure 34: Projected U.S. population aged 65+ with arthritis or chronic joint symptoms, 2005-30
Retailer-specific packaging
Product customization in packaging and “smart” packaging
The future of plastics
Safer packaging
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT BRIEFS FROM U.S. LAUNCHES
Wolfgang Puck: Gourmet Latte in Self Heating Can
Biota Brands: Biota Colorado Pure Spring Water in Biodegradable Bottle
Haagen-Dazs: Haagen-Dazs To Go!
APPENDIX: NEW PRODUCT BRIEFS FROM NON-U.S. LAUNCHES
Peres Chartreux: Chartreuse Diffusion Liquor in Wood Bottle
Cervezas Alhambra: Alhambra Beer with Top Cover
Gentix Spirituosen: Gentix Energy Drink with Vodka in “Syringe” Packaging
Otsuka: Bean Stalk Snow Baby Food in Anti-bacterial Can
CVO International: Ovidas Belgian Chocolate in a Ring-Pull Can
Blackwood: Diva Vodka in Crystal Filled Glass Tube
APPENDIX: IMAGES OF PACKAGING TESTED IN SURVEY