Food and Drink Packaging Trends - US - April 2006
Food and Drink Packaging Trends - US - April 2006

Food and beverage packaging is currently driven by consumer convenience, with success determined by the the needs of the category’s key customers. Portability and durability and the most important qualities among young adult consumers and consumers with children, respectively. Seniors lean toward traditional packing, unless it is difficult to open. For example, 26% of seniors who buy tuna choose cans with pull off tabs, 11% percent above average.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: New Product Briefs from U.S. Launches
Appendix: New Product Briefs from Non-U.S. Launches
Appendix: Images of Packaging Tested in Survey

Other

Introduction and Abbreviations
U.S. Food and Drink Packaging Trends
Non-U.S. Food and Drink Packaging Trends
Supply Structure
Future Trends