The carbonates industry is one of the most heavily advertised and, as such, is full of easily recognised brands, such as Pepsi, Coca Cola and Red Bull. The industry is mature, and market conditions are not easy, with consumers continuing to turn to healthy options to quench their thirst, with smoothies, juices and bottled water growing in popularity.

Increases in PDI and the current levels of a younger population provide growth in terms of sales volume but as the population ages, so the target markets are likely to shift, with new advertising, packaging and even flavouring playing a bigger part.

This report aims to examine the current situation of the carbonates market, the trends affecting sales, in terms of value and volume of these carbonates and also the direction and development of new products within the sector.